Standard chartered bank online trading app
The bank's chief information officer shares his perspective on using social media for the feat. Sixty years standard chartered bank online trading app the first Everest summit, Standard Chartered sent two mountaineers standard chartered bank online trading app set another world record by being the first to use its Breeze mobile banking apps on top standard chartered bank online trading app the world.
Ashley Veasey, chief information officer for Standard Chartered Bank Hong Kong, tells ClickZ that the campaign demonstrated the resilience of its Breeze apps in extreme environments and proved that the bank is an innovator in digital banking.
Mount Everest South Base Camp 5, meters: Everest Camp 3 6, meters: Everest Camp 4 8, meters: The mountaineers confirmed their bank account balances using the newly launched Standard chartered bank online trading app Balance app while battling freezing temperatures, forceful winds, and unstable Internet connectivity.
As part of the expedition, the Horacios also helped to clean the trash on the mountain and removed close to kg of debris as well as delivered laptops to local schools. While Veasey is not directly involved with the marketing aspects of the campaign, he views that social media overall is a great way to reach out to customers and get feedback for their products.
As CIO, he gets very incisive feedback from customers that they take on board, for example, on the user interface of its products. Veasey says he has heard of how the CIO and CMO roles are merging but personally, he has a good relationship with the CMO, particularly from the retail bank, and not a sign of conflicts. Follow us Facebook Twitter LinkedIn. Get the latest analysis and reports delivered to your inbox daily Get the latest analysis and reports delivered to your inbox daily Sign up.
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